Vol 3, No 1 (2026)

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Table of Contents

Articles

Clicks, Conversions, and Cyber Branding: A New Era of Brand Management
C.S. Jayanthi Prasad, B. Anuradha, K. Teja Sri, T. Aditya Sai Srinivas
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1-14
MARKETING STRATEGY ON ORGANIZATIONAL PERFORMANCE OF REGISTERED FAST-FOOD IN EKITI STATE
Faleye, Olubunmi Christianah
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15-30
Impact of Mobility Corridor on Residential Real Estate: A Study on Yamuna Expressway
Meghna Raj, Major Gen. (Dr.) T.S. Sidana
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31-46