A Study on Socio-Economic Factors Affecting Consumer Purchasing Behaviour in Online Shopping

Abstract

This study objects to explore the key socio-economic bases affecting online shopping behaviour in the apparel segment. Consumer preferences and purchase decisions are significantly influenced by characteristics like social standing, education, career, and income level. Additionally, especially for middle- and upper-class groups, internet accessibility, digital literacy, and convenience play a dynamic role in the decision-making process. The study also included how fashion choices and the prevalence of online clothing purchases are influenced by gender, age, and cultural factors. In order to attract price-conscious customers, economic factors like disposable income, pricing strategies, and promotional offers are also important. Through a inclusive analysis of these socio-economic variable quantity, the study pursues to provide insights into consumer division and the development of real online marketing approaches in the apparel industry. The research intentions to guide apparel brands & retailers in understanding and adapting to the developing needs of their varied customer base in the online marketplace.