Open Access Open Access  Restricted Access Subscription Access

Discriminant and Factor Analysis of Consumer Behaviour in RCB Merchandise Purchases on Younger Demographics

Rachan N

Abstract


The research analyses the factors influencing the purchase of Royal Challengers Bangalore (RCB) merchandise among individuals aged (18-35). An organised form was used to collect data on the main reasons and obstacles people face when trying to buy merch.  An analysis called factor analysis was used to divide the data into 4 main groups and discriminate analysis was used to find the difference between customers who are likely to buy RCB products and those who are not. The results give us useful information about how people behave, which has strategic implications for marketing and selling things to RCB fans.


Full Text:

PDF

References


Athanasia S. Kalaitzi, T. W. (2020). Merchandise exports and economic growth: multivariate timeseries analysis for the United Arab Emirates. JOURNAL OF APPLIED ECONOMICS, 20.

David Yoon Kin Tong, H. I. (2023). Green Consumer Purchase Behaviour In Malaysian Super-Regional Mall’s General Merchandise Stores. International Journal Of Management Studies, 36.

Elke Alexandrina, L. R. (2024). Understanding the motivation of purchase decision making of KPOP Seventeen’s merchandise in Weverse Shop. Institute of Computer Science(IOCS), 10.

Kadapa, S. (2013). How Sustainable is the Strategy of the Indian Premier League - IPL? A Critical Review of 10 Key Issues that Impact the IPL Strategy. International Journal of Scientific and Research Publications, 11.

Kedar, M. S. (2015). IPL the Most Valuable Franchise Brand Building Game, Branding Cricket- The IPL Way. Advances in Economics and Business Management (AEBM), 5.

Shankar R, N. G. (2021). What does Indian Premier League pay to India? ICCAP 2021, 7.


Refbacks

  • There are currently no refbacks.