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AI-Powered Personal Brand Builder for Freelancers

Satish Chadokar, Aastha Sonakpuriya, Aastha Sonakpuriya, Muskan sahu, Muskan sahu, Fiza Khan, Fiza Khan, Nikita Khakre Khakre, Nikita Khakre Khakre

Abstract


Freelancers face intense competition in the digital marketplace, making personal branding essential for success. Crafting bios, portfolio descriptions, and social media content requires time, creativity, and branding knowledge. This paper proposes an AI-based Personal Brand Builder that uses natural language processing (NLP) and generative models to automate the creation of personalized branding materials. The system analyzes user skills, niche, and audience to generate optimized bios, taglines, gig descriptions, and content strategies. By improving brand consistency and visibility, the tool supports freelancers—especially beginners—in establishing a professional online identity with minimal effort.


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References


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