Open Access Open Access  Restricted Access Subscription Access

A study on Indian Olympians brand endorsement before and after Paris 2024 Olympics

Shreya G H

Abstract


The research paper is a study on understanding history of Olympic games how has surge in sports marketing been carried in India and how has brandcollaboration with Indian Olympians surged after the Paris 2024 Olympics.The paper shows about the brand endorsements before and post Paris Olympics which also highlights how much increase has been done in valuation of players. It also talks about how has government of India has been funding into various sports to different states among various sports athletes and Olympians. Itdiscusses about how has been the current sports marketing for Olympians in India.

 


Full Text:

PDF

References


Mazumdar, M. M. (n.d.). Social Media Marketing and Sports in India.

Mittal*, M. (n.d.). The Power of Celebrity Attributes in Purchase Decision and Brand Loyalty Among Indian Consumers.

Baek, W.-Y. (n.d.). Effect of celebrity athlete endorsement on sporting goods consumers' brand passion and loyalty .

Bragg., M. A. (n.d.). Athlete Endorsements in Food Marketing.


Refbacks

  • There are currently no refbacks.